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Multi-channel marketing : maximizing market share with an integrated marketing strategy /

Tynan, Kevin B.

Multi-channel marketing : maximizing market share with an integrated marketing strategy / Kevin B. Tynan. - Chicago : Probus, 1994. - 245 p. ; 23 cm.

ISBN: 1557385033 (hbk.)

Subjects--Topical Terms:
Marketing.

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Multi-channel marketing : maximizing market share with an integrated marketing strategy /

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