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The moving target : what every marketer should know about women /

Bartos, Rena.

The moving target : what every marketer should know about women / Rena Bartos. - New York : The Free Press, 1982. - 304 p. : ill. ; 24 cm.

Includes index.

ISBN: 0029017009

Subjects--Topical Terms:
Women as consumers--United States.
Women--Employment--United States.
Women in advertising.

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The moving target : what every marketer should know about women /

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