Normal view MARC view ISBD view

Motivation in advertising : motives that make people buy /

Martineau, Pierre, 1905-1964

Motivation in advertising : motives that make people buy / Pierre Martineau. - New York : McGraw-Hill, 1957. - 210 pages : illustration ; 24 cm.

ISBN: 0070406618

Subjects--Topical Terms:
Advertising--Psychological aspects.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Motivation in advertising : motives that make people buy /

Contact Us

Copyright ©The National University of Malaysia Library