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Modern marketing theory : critical issues in the philosophy of marketing science /

Hunt, Shelby D.

Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati : South-Western Pub. Co., 1991. - x, 499 p. : ill. ; 24 cm.

Includes bibliographical references : (p. 449-478) and index.

ISBN: 0538812214

Subjects--Topical Terms:
Marketing.
Marketing research.
Philosophy, Modern.
Positivism.

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Modern marketing theory : critical issues in the philosophy of marketing science /

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