Modern marketing management /
Modern marketing management /
Burton Marcus ... [et al.]
- Rev ed.
- New York : Random House, 1980.
- xxii, 709 p. : ill. ; 24 cm.
First ed. published in 1975 under title : Modern marketing.
Includes bibliographical references and indexes.
0394322541 16.95
Marketing.
Marketing management.
Marketing--Case studies.
First ed. published in 1975 under title : Modern marketing.
Includes bibliographical references and indexes.
0394322541 16.95
Marketing.
Marketing management.
Marketing--Case studies.