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Modern marketing /

Jefkins, Frank, 1920-

Modern marketing / Frank Jefkins. - Plymouth : Macdonald & Evans, 1983. - ix, 262 p. : ill. ; 18 cm. - The M & E handbook series. .

Includes bibliographical references : (p. 239-240) and index.

ISBN: 0712128026

Subjects--Topical Terms:
Marketing.

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