Modern marketing /
Rachman, David J.
Modern marketing / David J. Rachman, Elaine Kotary Romano. - Hinsdale, Ill. : Dryden Press, 1980. - xv, 659 p. : ill ; 25 cm. - Dryden Press series in marketing. .
Includes bibliographical references and index.
0030547261
Marketing.
Modern marketing / David J. Rachman, Elaine Kotary Romano. - Hinsdale, Ill. : Dryden Press, 1980. - xv, 659 p. : ill ; 25 cm. - Dryden Press series in marketing. .
Includes bibliographical references and index.
0030547261
Marketing.