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Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

Flanagan, George Alexander

Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising / by George A. Flanagan - New York : McGraw-Hill Book, 1967 - xii, 299 p. : ill.; 23 cm.

Subjects--Topical Terms:
Industrial publicity
Corporate image

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Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

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