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Metatheory and consumer research /

Zaltman, Gerald

Metatheory and consumer research / by Gerald Zaltman, Christian R. A. Pinson and Reinhard Angelmar - Hinsdale, Ill. : Dryden Press, 1964 - xiv, 226 p. : ill. ; 24 cm.

Bibliography: p. 202-215.

ISBN: 003091566X

Subjects--Topical Terms:
Metatheory
Consumer behavior

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