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Media research techniques

Berger, Arthur Asa, 1933-

Media research techniques / Arthur Asa Berger - Newbury Park Sage Publications 1991 - vii, 148 p. : ill. ; 23 cm.

Includes bibliographical references (p. 142-143) and indexes.

ISBN: 0803941803

LCCN: 90-025948

Subjects--Topical Terms:
Mass media--Research--Methodology

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Media research techniques

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