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Media in advertising

Barton, Roger, 1903-

Media in advertising / With an introd. by Walter E. Botthof - New York McGraw-Hill 1964 - ix, 559 p. illus., facsims., maps, ports. 24 cm. - McGraw-Hill series in marketing and advertising .

Includes bibliographical references.

LCCN: 63-023303

Subjects--Topical Terms:
Advertising--United States

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Media in advertising

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