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Maximarketing : the new direction in advertising, promotion and marketing strategy /

Rapp, Stan.

Maximarketing : the new direction in advertising, promotion and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : A Plume Book, 1989. - 278 p. : ill. ; 5 cm.

ISBN: 0452262380

Subjects--Topical Terms:
Marketing.
Advertising.
Sales promotion.

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Maximarketing : the new direction in advertising, promotion and marketing strategy /

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