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Maximarketing : the new direction in advertising, promotion and marketing strategy /

Rapp, Stan.

Maximarketing : the new direction in advertising, promotion and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill Book, 1987. - 278p. : ill. ; 25 cm.

Includes index.

ISBN: 0070511918

Subjects--Topical Terms:
Marketing.
Advertising.
Sales promotion.

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Maximarketing : the new direction in advertising, promotion and marketing strategy /

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