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Mature advertising a handbook of effectiveness in print

Parker, Robert B., 1932-

Mature advertising a handbook of effectiveness in print Robert B. Parker - Reading, Mass. Addison-Wesley 1981 - ix, 182p. 29cm

ISBN: 020105714X 29.95 (est.)

Subjects--Topical Terms:
Advertising

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Mature advertising a handbook of effectiveness in print

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