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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 3rd ed. - Belmont, Ca. : Wadsworth Publishing Co., 1991. - 478 p. : illustrations ; 24 cm.

Includes index.

ISBN: 0534139620 hadiah

Subjects--Topical Terms:
Mass media--Research

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Mass media research : an introduction /

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