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Mass advertising as social forecast a method for futures research

Fowles, Jib,

Mass advertising as social forecast a method for futures research / Jib Fowles. - x, 153 p. : ill. ; 22 cm.

Includes index.

Bibliography: p. 127-149.

ISBN: 0837185955

Subjects--Topical Terms:
Social prediction.
Advertising--United States

Subjects--Geographic Terms:
United States--Social conditions--1960--1980.

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Mass advertising as social forecast a method for futures research

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