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The marketing workbench : using computers for better performance /

McCann, John M.

The marketing workbench : using computers for better performance / John M. McCann. - Homewood, Illinois : Dow Jones-Irwin, 1986. - 259 p. ; 23 cm.

ISBN: 087094763-X

Subjects--Topical Terms:
Marketing--Management--Data processing.

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The marketing workbench : using computers for better performance /

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