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Marketing today a basic approach

Schwartz, David J. (David Joseph)

Marketing today a basic approach David J. Schwartz - 3rd ed - San Diego Harcourt Brace Jovanovich 1981 - x, 630 p. ill. 25 cm

Includes index Bibliography: p. 597-608

LCCN: 80-84487

Subjects--Topical Terms:
Marketing

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Marketing today a basic approach

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