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Marketing through measurement

Keay, Frederick

Marketing through measurement / by F. Keay and G. L. Wensley - 1st ed. - New York Pergamon Press 1970 - x, 154 p. : illus. ; 20 cm.

Bibliography: p. 151.

ISBN: 0080157645

LCCN: 70-124059 //r72

Subjects--Topical Terms:
Marketing
Business mathematics

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Marketing through measurement

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