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Marketing theory conceptual foundations of research in marketing

Hunt, Shelby D

Marketing theory conceptual foundations of research in marketing by Shelby D. Hunt. - Columbus, Ohio Grid 1976. - 152 p. : diagrs. ; 24 cm. - Grid series in marketing .

Includes indexes

Bibliography: p. 139 -146

ISBN: 0882440977 10.95

LCCN: 75-26013

Subjects--Topical Terms:
Marketing
Marketing research

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Marketing theory conceptual foundations of research in marketing

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