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Marketing the arts

Marketing the arts / edited by Michael P. Mokwa, William M. Dawson, E. Arthur Prieve - New York Praeger 1980 - xvii, 286 p. : ill. ; 24 cm. - Praeger series in public and nonprofit sector marketing .

Includes bibliographies.

ISBN: 0030521416

LCCN: 79-026603

Subjects--Topical Terms:
Arts--Marketing
Arts--Management

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Marketing the arts

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