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Marketing strategy and structure

Rachman, David J

Marketing strategy and structure / by David J. Rachman - Englewood Cliffs, N.J. Prentice-Hall 1974 - x, 421 p. illus. 25 cm.

Includes bibliographical references.

ISBN: 0135583381

LCCN: 74-000689

Subjects--Topical Terms:
Marketing

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Marketing strategy and structure

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