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Marketing strategy : relationships, offerings, timing & resource allocation /

Sudharshan, Devanathan,

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. - xvii, 446 pages : illustrations ; 25 cm.

ISBN: 0024182648 RM183.54 9780024182647 Hadiah

Subjects--Topical Terms:
Marketing--Management
Strategic planning.
Competition.

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Marketing strategy : relationships, offerings, timing & resource allocation /

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