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Marketing, society, and conflict

Levy, Sidney J., 1921-

Marketing, society, and conflict / Sidney J. Levy, Gerald Zaltman - Englewood Cliffs, N.J. Prentice-Hall 1975 - xxiii, 134 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0135578191

LCCN: 74-034224

Subjects--Topical Terms:
Marketing
Marketing--Social aspects
Social change

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Marketing, society, and conflict

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