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The marketing research process

Cox, Keith K. (Keith Kohn).

The marketing research process a managerial approach to purchasing relevant information for decision making by Keith K. Cox and Ben M. Enis. - Calif Goodyear Pub. Co. : Pacific Palisades 1972. - xiv, 622 p. illus. 25 cm.

Includes bibliographies.

ISBN: 0876205449

LCCN: 73-188257

Subjects--Topical Terms:
Marketing research
Decision making

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The marketing research process

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