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Marketing research and knowledge development an assessment for marketing management

Myers, John G.

Marketing research and knowledge development an assessment for marketing management John G. Myers, William F. Massy, Stephen A. Greyser - Englewood Cliffs, N.J. Prentice-Hall 1980 - 306p. 23cm

Includes bibliographical references

ISBN: 0135576865

LCCN: 80-13929

Subjects--Topical Terms:
Marketing research--United States

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