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Marketing research text and cases

McGown, K. L.

Marketing research text and cases K.L. McGowen. - Cambridge, Mass Winthrop Publishers 1979. - 432 p. ; 22 cm.

ISBN: 087626562X

LCCN: 79-11363

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

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Marketing research text and cases

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