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Marketing research text and cases

Boyd, Harper W.

Marketing research text and cases Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th ed. - Homewood, Ill. Richard D. Irwin 1991 - 816 p. : ill. ; 24 cm.

ISBN: 0256068135

LCCN: 89-018573

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

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Marketing research text and cases

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