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Marketing research : principles and applications /

Crask, Melvin.

Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. - Englewood Cliffs, N. J. : Prentice Hall, 1995. - 642 p. : ill. ; 26 cm.

Includes index.

ISBN: 0205140912 (hbk.) Hadiah

Subjects--Topical Terms:
Marketing research.

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