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Marketing research methodological foundations

Churchill, Gilbert A.

Marketing research methodological foundations Gilbert A. Churchill, Jr. - 3rd ed. - Chicago Dryden Press 1983. - xxi, 756 p. ill. 24 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index

LCCN: 82-72172

Subjects--Topical Terms:
Marketing research

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Marketing research methodological foundations

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