Marketing research measurement and method a text with cases
Tull, Donald S.
Marketing research measurement and method a text with cases Donald S. Tull, Del I. Hawkins. - 2d ed. - New York MacMillan 1980. - xvii, 796 p. ill. 25 cm.
Earlier edition entitled: Marketing research : meaning, measurement and method, 1976.
Includes bibliographical references and index.
0029796407 (International ed.)
Marketing research.
Marketing research--Case studies.
Marketing research measurement and method a text with cases Donald S. Tull, Del I. Hawkins. - 2d ed. - New York MacMillan 1980. - xvii, 796 p. ill. 25 cm.
Earlier edition entitled: Marketing research : meaning, measurement and method, 1976.
Includes bibliographical references and index.
0029796407 (International ed.)
Marketing research.
Marketing research--Case studies.