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Marketing research meaning, measurement, and method a text with cases

Tull, Donald S

Marketing research meaning, measurement, and method a text with cases Donald S. Tull, Del I. Hawkins. - New York MacMillan 1976. - xv, 736 p ill 24 cm.

Includes bibliographies and index

ISBN: 0024217409

LCCN: 75-17570

Subjects--Topical Terms:
Marketing research

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Marketing research meaning, measurement, and method a text with cases

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