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Marketing research management, methods, and cases

Wentz, Walter B.

Marketing research management, methods, and cases Walter B. Wentz. - 2nd ed. - New York Harper & Row 1979. - 770p. : ill. 24cm.

Subjects--Topical Terms:
Marketing research.
Marketing research--Statistical methods.
Marketing research--Case studies.

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Marketing research management, methods, and cases

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