Marketing research /

Luck, David Johnston

Marketing research / David J. Luck and Ronald S. Rubin - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1987 - 683p.: ill.; 24cm.

Rev. ed. of: Marketing researh/David J. Luck ... (et. al.) 6th. ed. 1982

0135578280

86-25255


Marketing research

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