Marketing research
Aaker, David A.
Marketing research David A. Aaker, George S. Day. - 4th ed. - New York John Wiley & Sons 1990. - 739 p. : ill. ; 24 cm.
0471613517
89-37850
Marketing research
Marketing research David A. Aaker, George S. Day. - 4th ed. - New York John Wiley & Sons 1990. - 739 p. : ill. ; 24 cm.
0471613517
89-37850
Marketing research
