Marketing research applications and problems
Marketing research applications and problems
edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford.
- Chichester Wiley 1982.
- xiv,555p ill 24cm.
Includes bibliographies and index.
0471100811
Marketing research--Addresses, essays, lectures
Includes bibliographies and index.
0471100811
Marketing research--Addresses, essays, lectures
