Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd. ed. - Upper Saddle River, N. J. : Prentice-Hall, 1996. - 890 p. : ill. ; 26 cm.
includes bibliographical references and index.
0131257331 194.60
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd. ed. - Upper Saddle River, N. J. : Prentice-Hall, 1996. - 890 p. : ill. ; 26 cm.
includes bibliographical references and index.
0131257331 194.60
Marketing research.
Marketing research--Methodology.