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Marketing research an applied approach

Kinnear, Thomas C.

Marketing research an applied approach Thomas C.Kinnear (and) James R.Taylor - 2nd ed. - New York McGraw-Hill 1983 - 698p. 25cm. - McGraw-Hill series in marketing .

ISBN: 007034745X

LCCN: 82-18699

Subjects--Topical Terms:
Marketing research
Marketing management

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Marketing research an applied approach

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