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Marketing research an applied approach

Kinnear, Thomas C.

Marketing research an applied approach Thomas C. Kinnear, James R. Taylor - 4th ed. - New York McGraw-Hill 1991 - 856 p. : ill. ; 26 cm.

ISBN: 0070347573

LCCN: 90-45494

Subjects--Topical Terms:
Marketing research Marketing _ Management.

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Marketing research an applied approach

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