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Marketing research a management information approach

Bellenger, Danny N., 1946-

Marketing research a management information approach Danny N. Bellenger and Barnett A. Greenberg - Homewood, Ill R. D. Irwin 1978 - xv, 601 p ill 24 cm

Includes bibliographies and indexes

ISBN: 0256019908

LCCN: 77-79385

Subjects--Topical Terms:
Marketing research
Marketing research--Management

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Marketing research a management information approach

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