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Marketing research

Luck, David Johnston.

Marketing research / by David J. Luck, Hugh G. Wales and Donald A. Taylor. - 4th ed. - Englewood Cliffs, N.J. Prentice-Hall 1974 - viii, 470 p. illus. 24 cm.

Bibliography: p. 453-462.

ISBN: 0135575958

LCCN: 74-003347

Subjects--Topical Terms:
Marketing research

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Marketing research

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