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Marketing research

Boyd, Harper W

Marketing research text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch - 4th ed. - Ill R. D. Irwin : Homewood 1977 - xii, 692 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0256018383

LCCN: 76-028885

Subjects--Topical Terms:
Marketing research

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Marketing research

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