Marketing research
Schoner, Bertram.
Marketing research information systems and decision making / Bertram Schoner, Kenneth P. Uhl. - 2d ed. - Wiley : New York 1975. - xiii, 588 p. : ill. ; 24 cm.
Authors' names in reverse order in 1st ed.
Includes bibliographies and indexes.
Marketing research.
Marketing research information systems and decision making / Bertram Schoner, Kenneth P. Uhl. - 2d ed. - Wiley : New York 1975. - xiii, 588 p. : ill. ; 24 cm.
Authors' names in reverse order in 1st ed.
Includes bibliographies and indexes.
Marketing research.