Marketing research
Cox, Eli Peace
Marketing research information for decision making / Eli P. Cox III ; illustrator, Carl Brown. - New York Harper & Row 1979. - xviii, 437 p. : ill. ; 24 cm.
Includes bibliographies and index.
0912212144
78-025737 //r842
Marketing research
Marketing--Management
Marketing--Management--Case studies
Marketing research information for decision making / Eli P. Cox III ; illustrator, Carl Brown. - New York Harper & Row 1979. - xviii, 437 p. : ill. ; 24 cm.
Includes bibliographies and index.
0912212144
78-025737 //r842
Marketing research
Marketing--Management
Marketing--Management--Case studies