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Marketing research

Kinnear, Thomas C., 1943-

Marketing research an applied approach / Thomas C. Kinnear, James R. Taylor. - New York McGraw-Hill 1979. - xvi, 656 p. : ill. ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0070347417

LCCN: 78-012770 //r852

Subjects--Topical Terms:
Marketing research
Marketing--Management

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Marketing research

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