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Marketing public transportation policies, strategies, and research needs for the 1980`s

Marketing public transportation policies, strategies, and research needs for the 1980's Richard K. Robinson (and) Christopher H. Lovelock. - Chicago American Marketing Association 1981. - 104p. : ill. ; 23cm.

Includes index

ISBN: 0877571392

LCCN: 80-12552

Subjects--Topical Terms:
Urban transportation--Marketing--Addresses, essays, lectures
local transit--Marketing--Addresses, essays, lectures

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Marketing public transportation policies, strategies, and research needs for the 1980`s

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