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Marketing principles

Enis, Ben M.

Marketing principles the management process / Ben M. Enis. - 2d ed. - Calif Goodyear Pub. Co. : Santa Monica 1977. - xxii, 621 p. : ill. ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0876205678

LCCN: 76-019703 //r84

Subjects--Topical Terms:
Marketing--Management

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Marketing principles

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