Marketing plans : how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald - 3rd ed. - Oxford : Butterworth-Heinemann, 1995 - xiii, 485 p. : ill. ; 25 cm. - Marketing series .
075062213X RM78.43
Marketing management
Business forecasting
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald - 3rd ed. - Oxford : Butterworth-Heinemann, 1995 - xiii, 485 p. : ill. ; 25 cm. - Marketing series .
075062213X RM78.43
Marketing management
Business forecasting
