Marketing performance assessment
Bonoma, Thomas V.
Marketing performance assessment Thomas V. Bonoma, Bruce H. Clark - Boston, Mass.: Harvard Business School Press, 1988 - 202 p. : ill. ; 26 cm.
0875842038 RM
Marketing--Evaluation
Marketing performance assessment Thomas V. Bonoma, Bruce H. Clark - Boston, Mass.: Harvard Business School Press, 1988 - 202 p. : ill. ; 26 cm.
0875842038 RM
Marketing--Evaluation
