The marketing of services
Cowell, Donald W.
The marketing of services Donald W. Cowell - London : William Heinemann, 1984 - 340p. : ill. ; 24cm.
Includes bibliographical references and indexes
0434902632
Marketing
Profession--Marketing
Service industries
The marketing of services Donald W. Cowell - London : William Heinemann, 1984 - 340p. : ill. ; 24cm.
Includes bibliographical references and indexes
0434902632
Marketing
Profession--Marketing
Service industries
